HOME > Corporate Information > Corporate Vision
Corporate Vision
The JFE Group -
contributing to society with the world's most innovative technology
A Challenging Spirit, Flexibility, Sincerity
All JFE Group executives and employees will faithfully adhere to the following Standards of Business Conduct in all facets of corporate activities. These standards were created to embody the Corporate Vision of the JFE Group and go hand-in-hand with the Corporate Values.
Senior executives are to take the lead in communicating these standards to employees throughout the group, and also business partners, and in creating effective systems and mechanisms to ensure adherence to corporate ethical standards.
Senior executives shall be directly involved both in the resolution and implementation of measures to prevent the recurrence of any violations of these standards. They shall disclose information about violations in a timely and accurate manner both inside and outside the group, shall clarify the authority and accountability involved and shall deal rigorously with offenses.
Earn the trust and regard of customers by endeavoring to provide safe, high-quality products and services based on superior technology, and by fully respecting and protecting the privacy of personal and customer information.
Endeavor to communicate with shareholders and the broader community, and actively disclose corporate information.
Actively contribute to the community as a good corporate citizen in a spirit of coordination and cooperation.
Endeavor to achieve mutual understanding with people around the world, working from a global perspective and with respect to international norms, and also local cultures and customs.
Actively work to achieve better living standards and the advancement of societies, as well as harmonious existence with the global environment.
Endeavor to build and maintain sound and proper relationships with government and political authorities.
Firmly resist all elements and organizations that threaten social order and stability, and refuse all illegal and improper demands.
Respect all employees and members of the general public as individuals and refrain from any and all discrimination in corporate activities.
Provide employees with attractive, safe and challenging work environments.
Comply with all applicable laws and ordinances, endeavor to compete fairly and freely, refrain from illegal business activities, promote sound business practices, and be faithful and sincere in all activities and dealings.
